We build loyalty through human-centered storytelling and collaborate with disruptors across film, television, digital, and music. We reject traditional advertising in favor of radical authenticity, centering human emotion, and honoring the labor and craft behind the lens.
YEYA was founded after observing corporate production extract creative energy from storytellers, force it into rigid structures, and prioritize profit over the soul of the work. Often, by the time creatives reach what feeds their soul, there was nothing left. Peers burned out and left the industry, or trudged along waiting for a respite that never came. Even in the independent space, the same exploitative patterns repeated, valuing human emotion only when it could be marketed, rarely in practice.
The realization was not that the industry was broken. It just was not evolving sustainably. YEYA is the response.
Welcome to the playground. Let's frame the future.
Everything Latavia creates is coated in sentimentality.
Latavia Young is a filmmaker and creative director whose upbringing predisposes her toward the exploration of family, culture, and love at the intersection of race, poverty, immigration, and formative years. Her work lives where the personal and the political are inseparable, where a documentary about gentrification in Miami is also a love letter to her family, and where a short film about a trans icon is also a record of a life fully lived.
Her directed work includes The Burden of Context, a biographical short documentary revealing the living legacy of slavery, segregation, and gentrification in Miami; My Fierce Aunt Bianca, which premiered at Inside Out Toronto in 2023 and was programmed into MoCADA, the Leslie Lohman Museum of Art, and the MoMA in 2024; and the visual album for Lissett Denis' debut extended playlist Apartment 105.
In 2026, Latavia completes production on Peeling, a Miami-set 16mm narrative short produced by and starring Krys Marshall (Paradise, Hulu; For All Mankind, Apple TV+) and shot by acclaimed director of photography Diana Matos (Miguel Wants to Fight; The Farewell).
She has been part of the development and production of The Tonight Show Starring Jimmy Fallon (NBC), Madoff: The Monster of Wall Street (Netflix), Shadowland (Peacock), Ghislaine Maxwell: Filthy Rich (Netflix), A Black Lady Sketch Show (HBO), Everyone Else Burns (Ch4/CW), My Next Guest Needs No Introduction with David Letterman (Netflix), Cypher (Hulu), and Fire Island (Hulu).
Latavia has produced music videos for Summer Salt, Breakup Shoes, and R&B artist Ayelle, and podcasts for former President Bill Clinton, Amazon Studios, and Apple TV+. She was part of the producing team for Grace, which premiered at the 2024 Sundance Film Festival.
Extending her creative direction into health, fashion, and digital, Latavia creative produced the Fall and Winter 2024 Jenni Kayne campaigns, developed digital strategy for the Michael Ealy-starring film It Takes a Village, and partnered with U*P Media and LA County on a series of mental health-focused mini-documentaries. In 2026, she creative directed the Reel Black Film Fest in partnership with Janelle Monae's nonprofit Fem the Future.